Hi I'm Radhika, the founder of Nom Granola.
Here's my journey of how it all started.

Natural whole ingredients in Nom Classic Granola oats almonds honey mixed seeds no refined sugars
THE OG

Where it began...

I got bored of granola. Not the idea of it—the reality. Too sweet, too processed, or just not that good.
So I started making my own.
The first version was simple: oats, nuts, honey, and a bit of cinnamon. I wasn’t trying to start anything—I just wanted something I actually looked forward to eating. That became what is now Nom Classic.
Then I started experimenting—different nuts, flavours, and small tweaks to get the right balance of crunch, sweetness, and texture. Some worked, some really didn’t. Over time, a few blends stuck—the ones I kept going back to: Matcha + Nut, Cacao + Orange + Espresso. Those became the foundation of Nom.
What started as something personal quickly became something people kept asking me for. That’s when I realised it might be more than just a habit.
Nom Granola product packaging being designed on a laptop
CREATIVE BRAIN SWITCH: ON

Designing my brand

Design has always been something I’ve enjoyed, so taking on the branding myself felt natural.
From the logo to the labels, every part of Nom was designed by me. I kept things simple—clean typography, thoughtful layouts, and kraft brown packaging that gives each bag an honest, handcrafted feel. Designed to feel calm, considered, and true to what’s inside.
Minimal. Considered. Honest.

Just like Nom Granola.
Nom Granola founder at Leicester food market stall selling handcrafted small batch granola
AND HERE I AM!

Market lauches

From my kitchen in Leicester to local markets - seeing people try Nom for the first time never gets old. The curiosity when they pick up a bag, the reaction when they taste it - that's what makes all those early mornings worth it.

Meeting customers face to face, hearing what they love, which blend is their favourite - it's what keeps me going and pushes me to keep making Nom better.

This is just the beginning.
Not bland
Not processed
Not ordinary

Just Nom.

  • 😋

    Make it Nom Worthy

    Every blend is slow-roasted by hand and taste-tested until it's genuinely worth looking forward to. Not just good granola — granola worth saying nom for.

  • 🌱

    Make it Nourishing

    Naturally high in fibre, rich in healthy fats from nuts, cold-pressed rapeseed and extra virgin coconut oil, and sweetened only with honey. Real nutrition from real ingredients — no additives needed.

  • 🤍

    Make it with Care

    Every batch is handcrafted in small quantities in our Leicester kitchen. From ingredient sourcing to slow roasting to packaging — every single step gets our full attention, every single time.
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